Before setting up AppleDragon in 1991, I learned the business on the client-side, in marketing roles with publishers such as Stonehart Publications – 1980s masters of long copy – EMAP and Haymarket. I’ve had a number of long-term clients who come to me time and again as a safe pair of hands. Legal publisher Sweet & Maxwell has trusted me with projects for more than 15 years while I wrote for the Economist Intelligence Unit for 5 years. The direct response agency Richardson Pailin & Fallows often called me in on projects. I am a Fellow of the Institute of Direct and Digital Marketing and have a degree from Cambridge University.